Jukebox Jive

The market of MP3 players is still considered to be in its infancy, even though Apple has produced several generations of the popular iPod. The iPod accounts for about 80% of the sales of digital music players, although there are several digital music players available on the market.

Creative Technology is one MP3 developer that has positioned itself to be a large competitor in this market. In 2005, Creative Technology was awarded a patent in the United States for the interface design that it was using on its digital music players. The patent was for how the files on the digital music player would be organized. Creative Technology was one of the first companies to produce digital music players but has been overshadowed by the iPod’s success in the marketplace. In November 2004, the boss of Creative Technology, Sim Wong Hoo, said that the MP3 war had started and that he was aiming at his competitors. Creative Technology’s first MP3 player was the Nomad Jukebox MP3 player. The player was shipped thirteen months before the Apple iPod was even announced. Read More…